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I need to figure out what to do with my little mail order business.… - Nite Mirror — LiveJournal [entries|archive|friends|userinfo]
Nite Mirror

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[Jun. 14th, 2005|01:53 pm]
Nite Mirror
I need to figure out what to do with my little mail order business. So I've made this little survey. Reply/comment/answer in the comment section if you'd like.
I should:
    * just pull up stakes and quit.
    * sell anything and everything I can get my hands on.
    * move to wholesaling; try finding others to do the selling to the public
    * specialize in:
        * cheap things under $10 (key chains, pens, costume jewelry, ...)
        * figurines & statuary
            * angel figurines
        * picture frames
        * candles & candle holders 
        * wall mirrors
        * indoor water fountains
        * garden items (birdhouses, bird feeders/baths, garden statues, ...)
        * bath and body stuff (knock off perfumes/colognes, bath salts, soaps ...)
        * expensive items (fine jewelry, telescopes, binoculars, chess sets ...)
        * other?

[User Picture]From: jenny_evergreen
2005-06-15 02:20 pm (UTC)
Specializing only narrows your options, and that's not going to help.
Honestly, I think you need a different supplier or something; I've seen products so similar to the ones I've seen from you as to make no difference at much lower prices.
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[User Picture]From: nitemirror
2005-06-16 04:38 am (UTC)
The main reasons I use the supplier I do is for the preprinted catalogs/flyers and drop shipping. I have done business with another wholesaler that doesn't offer either of those things, and it adds to my headaches and costs (since the items are being shipped twice to me and then the customer).

As for the prices, I can work on that. I was planning on having monthly specials at below the catalog price on selected items just before my life went wonky (or was it me that was wonky?), and I just couldn't continue with my newsletters.

Plus, I'd be surprised if anywhere else offered as flexible payments as I did. For established customers, just half down and a negotiated payment schedule for the rest, as I said in my newsletters several times -- I was willing to give just about any kind of arrangement anyone would ask to receive.
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[User Picture]From: jenny_evergreen
2005-06-17 01:19 pm (UTC)
*nod* Doing some comparison shopping might be helpful on the price setting front.

Flexible payments are nice, but for the kind of stuff you sell, I think most people (and I know I feel this way) would want to pay once and not have to worry about it anyway, so it's a relatively small plus for the consumer.
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